Samantha Toth
President
Samantha, or Sam, as her friends and colleagues call her, is part of a highly notable group in history – Michigan State University (MSU) alum. Samantha’s family roots run deep in optical, hence the motivation to start an advertising agency specializing in optical. Since 2003, the establishment of Innereactive Media, Samantha has taken a lead sales and speaking role. She lectures to groups nationwide, year-round, to help teach optical professionals how market their practices. In between flights and lectures, Sam always finds time to indulge in her intense love for MSU sports on the nearest screen. Sam has a natural wine connoisseur aura about her, and also enjoys a fine vodka from time to time. When at her home in Ada, Sam loves to run or hike the trails with her best pal Zoe, her black lab.
