Marketing Seminars
Understand the Basics of Private Practice Marketing (50 minutes, 1 CEC)
Approved for 1 CEC for ABOC & 1 CEC for COPE (Practice management CEC for optometrists)
One essential difference between a practice that fails or is perpetually anemic and one that survives and prospers is how successful they are with their marketing and advertising. This course is designed to empower optical professionals with the knowledge to market themselves effectively.
Sell Something More Profitable Than Low Price: Positioning Your Practice (50 minutes, 1 CEC)
Approved for 1 CEC for ABOC & 1 CEC for COPE (Practice management CEC for optometrists)
A private practice without a marketing plan or unique selling position is in a commodity-like business, where the only basis for choice
is price. The result is a default strategy of becoming the “low-cost provider.” This course is designed to assist eye care professionals
in determining their Unique Selling Position and provide examples of how to effectively differentiate themselves from their competition.
Who Is My Target & How Do I Reach Them (50 minutes, 1 CEC)
Approved for 1 CEC for ABOC & 1 CEC for COPE (Practice management CEC for optometrists)
The purpose of marketing is to create an equity position in a specific target market and to reach and motivate a sufficient number of
patients so that a practice can realize a specific growth objective. This course is design to provide insight and discussion as to who
your office should be targeting and techniques to help you reach them.
The Purpose of Advertising in Optical (50 minutes, 1 CEC)
Approved for 1 CEC for ABOC & 1 CEC for COPE (Practice management CEC for optometrists)
For years, advertising has been considered taboo in healthcare. However, today's competitive marketplace has made it essential for Eye
Care Professionals to not only market themselves, but to differentiate themselves from the retail stores and chains. This course will provide
a basic introduction to marketing a private practice with a Unique Selling Position and offer creative approaches to patient education.
Secrets to Effective Optical Marketing (50 minutes, 1 CEC)
Approved for 1 CEC for ABOC & 1 CEC for COPE (Practice management CEC for optometrists)
More than 90% of local business owners are disappointed with the results they get from their marketing. Yet close to the same amount of
business owners do the same thing over and over and expect a different result. This course is designed to convert marketing skeptics into
believers by teaching them easy-to-implement marketing secrets that will provide optical professionals with a competitive edge.
Marketing to Women (50 minutes, 1 CEC)
Approved for 1 CEC for ABOC & 1 CEC for COPE (Practice management CEC for optometrists)
In today's competitive market place, marketing to women is one of the most effective ways to increase your sales. However, creating marketing
materials that effectively target and motivate women is not as easy as it may seem. This course is designed to reveal the fundamentals of female
gender culture and how they affect your approach to advertising.
How to Increase Word of Mouth Referrals (50 minutes, 1 CEC)
Approved for 1 CEC for ABOC & 1 CEC for COPE (Practice management CEC for optometrists)
A referral from an existing patient is one of the most powerful forms of advertising available. When patients trust you, they are willing
to recommend you to their family and friends. This course is designed to help eye care professional make their practice worth talking about
by implementing specific word-of-mouth techniques.
Secrets to Effective Practice Websites (50 minutes, 1 CEC)
Approved for 1 CEC for ABOC & 1 CEC for COPE (Practice management CEC for optometrists)
Effective optical websites require more than putting up a few pages of text and pictures and hoping people visit. Your practice website is an
important component of a practice’s marketing strategy. Knowing what your website should include and how to interact with your patients and
potential patients is critical to your practice's marketing. This course will provide a basic introduction to website features that will enhance
communication with existing patients and attract new ones.