Let’s Talk About Website Conversion

A lot of small business owners know that they should pay attention to their web traffic and care about how many people visit their website because it can be a good way to assess your overall popularity and the quality of your content. What many business owners don’t realize is that the behavior of people on a website and how they are converting may be even more important, especially for understanding the sales funnel and metrics relating to your conversion rates. Here’s why. Continue reading

5 Ways to Optimize Your Social Pages for SEO

Search engine optimization (SEO) is when you purposefully write and create digital content so that search engines more accurately represent your company, and understand your services, reputation, and credibility. Social media doesn’t always help your website SEO because few search engines and social platforms work together to translate your Facebook page fans, for example, into an amount of popularity or credibility that is linked to your website. How you craft your social pages still matters for SEO, however, and there are five easy ways for you to optimize your social pages to boost your digital reputation. Continue reading

Responding to Online Reviews

Many online reviews won’t make the difference between a slow day and standing room only, but there’s no doubt that they can noticeably help or hurt your sales. There’s no shortage of funny stories about business owners responding to negative reviews, too. But somewhere between the good reviews and the bad, the appropriate responses and the funny ones, there is a good strategy for your online review policy. It all starts with one golden rule. Continue reading

Picking Your Social Media Wisely

social media networkIt’s pretty easy to get overwhelmed by social media options. Some sites seem to come and go so quickly that they never have a chance to gain footing, or you only hear about them when they’re already in decline. Of course Facebook is the heavy hitter, and YouTube is hugely popular but often disregarded as social media because of the reliance strictly on video content. Twitter always makes its way into the conversation, but it continues to be used by a relatively smaller number of users and may be unnecessary for businesses. Don’t get us started on the big changes for Google+. With all of that in mind, how do you decide where to focus your social media efforts? Continue reading

How Formatting Text Helps SEO

Formatting text on your website is important for a lot of reasons. People think that SEO is all about secret, hidden forces coming together to help your website, but that’s not the case. A lot of the visible things you do on each page will help search engines understand and rank your content.

Here are the ways that text can be formatted to help SEO. Continue reading

5 Steps to Start Content Curation for Social Media

Content curation is a phrase that marketers often use to talk about sharing content that you didn’t create to your social media. As you probably know, sharing content on your website via a blog or landing page requires you to be pretty original about what you write so that you aren’t plagiarizing or violating copyrights. Sharing on social media is much easier, however, and doesn’t require any special citation, paraphrasing, or extra time spent researching and writing. Continue reading

How to Pick a Perfect Font

We frequently work with clients on designs for their websites and digital marketing materials as well as print projects and other advertising on paper. It’s always important to make sure the copy is well-written and free of ambiguity or obscurity. We need to be sure the layout is clear and easy to follow, and any artwork has to fit the feel and tone of the piece. But the one place that lots of people get stuck when trying to describe or tweak a design is the font. Continue reading