Some experts have said that if content is king, distribution is queen. Building SEO and gaining credibility for your website is only possible if you create and optimize good content. There are other things you can do to distribute your content on social media and other channels, and ways that you can set up your social media pages, to help SEO as well. Continue reading
Google is currently involved in an ongoing legal case with a company that is seeking damages after Google banned many of their websites for “search engine manipulation.” This has many business owners worried that they may accidentally be manipulating search engines by performing SEO, but is this a concern? Continue reading
Search engine optimization (SEO) is when you purposefully write and create digital content so that search engines more accurately represent your company, and understand your services, reputation, and credibility. Social media doesn’t always help your website SEO because few search engines and social platforms work together to translate your Facebook page fans, for example, into an amount of popularity or credibility that is linked to your website. How you craft your social pages still matters for SEO, however, and there are five easy ways for you to optimize your social pages to boost your digital reputation. Continue reading
Who doesn’t love a good nap? Sadly, in marketing, the kind of NAP we’re talking about involves less of a couch and more of a comprehensive digital strategy for you business. But if you don’t care about your NAP because you think it’s a snoozefest, you may end up missing out on sales leads, customers, and a lot of important traffic. Continue reading
Formatting text on your website is important for a lot of reasons. People think that SEO is all about secret, hidden forces coming together to help your website, but that’s not the case. A lot of the visible things you do on each page will help search engines understand and rank your content.
Here are the ways that text can be formatted to help SEO. Continue reading
Don’t be scared away if you think you’re not a great writer, don’t have time, or don’t know what to write about. We can help you get started. Here are five ways to get started blogging for small business today. Continue reading
Wow. I just got off the phone with a client who received a very interesting call from “Google.” First, the caller asked to verify his business information in Google, which he agreed to and confirmed that their information was correct. Then the caller stated that, in order to keep his business listed in Google, the business owner needed to pay a one-time fee of $600, but that they were able to discount it to $400. This would guarantee that he could be in the top three spots on Google for “optometrist” searches in his area, and guaranteed that his business would be listed in Google forever.
As he told me the story, I gasped and asked, “You didn’t pay them, did you!?” knowing right away that it was an SEO scam. Continue reading
A lot of people have been asking us about SEO lately. As search engine ranking gets more competitive, and Google continues to pare down their local listings and replace them with more paid ads, SEO can make the difference between growing your client base and staying the same size.
We try to give good information on SEO regularly and as part of our welcome materials, but in case you missed it and want a quick lesson, here are some SEO tips you can follow to help get your website showing up higher in search engines. Continue reading