Smith Wyckoff
Solutions Architect (Enterprise Account Manager)

Smith brings a mix of agency creativity and corporate marketing strategy to the Innereactive team. With expertise in digital marketing, channel partnerships, and a background in the optical industry, he was a natural fit to expand Innereactive’s involvement across enterprise companies.

Always seeking a win/win scenario, Smith has a knack for tailoring solutions that perfectly align with the business needs of his accounts and for finding opportunities. In eye care, he has worked with individual practices, national chains, lens manufacturers, labs, and managed vision care companies.

Outside of business hours, Smith enjoys exploring the history and beaches of the Gulf Coast with his family, woodworking projects, relearning guitar, and trying to convince his kids that the 90s were the golden age of video games.

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