Samantha Toth, A.B.O.C.

To book one of our speakers for your event, email our events coordinator at events@innereactive.com or call toll-free 888.963.8894

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With multiple family members in the industry, Samantha was born into “optical diapers.” Her past experience as a dispensing optician, coupled with ABO certification and a BA degree from Michigan State University have given her a unique perspective on marketing optical companies. Samantha’s niche marketing expertise led her to be named one of Vision Monday’s “Most Influential Women in Optical,” and enabled her to work with Transitions Optical and a number of optical laboratories and optical practices across the country.

Samantha Toth’s Availability

Optical Course List

Using Creativity To Differentiate Yourself From “Me To” Practices
Approved:1 or 2 ABO Credit(s), 1 or 2 NCLE Credit(s), 1 or 2 COPE PM Credit(s), or 1 or 2 CPC Paraoptometric Credit(s)
Length: 60 Minutes or 120 Minutes
Differentiating your practice is all about creativity. Will you sit back and rely on your past success, or are you willing to take a hard look at your practice and find creative ways to differentiate yourself from your competition? This course provides proof that creativity produces growth. It dissects each point of patient interaction with the staff, and illustrates how practices can differentiate from their competition and other “me too” practices to create truly remarkable patient experiences. Great for owners, managers, and your entire staff to attend.

Strategies for Marketing in a Digital World
Approved: 1 ABO Credit, 1 NCLE Credit, 1 COPE PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Marketing is fundamentally changing. Never before has it been so important to evaluate the money you’re spending on advertising and measure the results you’re achieving. While in-office brochures and printed PDFs are important, if you are relying only on these tactics, you’re missing out on the excellent opportunities the digital world has presented for connecting with and educating your patients. From email marketing and texting, to social media, websites and a marketing plan, now is the time for eye care professionals to rethink, experiment and innovate the way they market their practices. This course is designed to provide you with proven strategies and tools to help you achieve your practice growth goals.

Creating Remarkable Patient Experiences
Approved: 1 ABO Credit, 1 NCLE Credit, 1 COPE PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
While most practices talk about the importance of taking care of their patients and their focus on customer service, very few REALLY create and deliver remarkable patient experiences. A remarkable experience is so different that anything else a patient has encountered that it makes them want to tell their friends and or family about it. Word-of-mouth referrals are the most powerful form of advertising. This course will step through each touch point of a patient’s visit with your practice, and provide strategies and tactics to transform each touch point into something remarkable. You’ll learn how taking a fresh look at those you have the privilege to serve can change everything.

Responding to Online Patient Reviews
Approved:1 ABO Credit, 1 NCLE Credit, 1 COPE PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Learn how great practices respond to the good, the bad and the funny reviews on their Yelp, Facebook, and other social media pages. Sometimes the best way to learn is by hearing from your peers. This course will highlight several great review responses from business owners across the country both in optical, and outside our industry. We’ll show you how to tackle negative reviews, promote more positive reviews, and provide strategy on how to drive more patients online to leave reviews. This course is ideal for a novice all the way to an expert at social media.

Secrets to Leading & Implementing Change
Approved: 1 ABO Credit, 1 NCLE Credit, 1 COPE PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Whether you’re introducing a new product or updating processes in your office, introducing and implementing change is an uphill battle. No matter how necessary the change or how seemingly evident the need, change demands continuous hard work and a different way of thinking about processes and company culture. Leaders must find ways to help their team see the need for change and then inspire them to move toward it with confidence and urgency. This course is designed to help eye care professionals understand specific strategies to overcome the difficulties involved with implementing change in their practices.

The Future of Social Media: What’s Now & What’s New
Approved: 1 ABO Credit, 1 NCLE Credit, 1 COPE PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
You’ve heard of Facebook, Instagram, and Twitter, but how about Latergramme, LinkedIn, and Periscope? Using social media is a daily habit for many individuals regardless of age, and the benefits go far beyond its “friend-making” and “tweet-worthy” features. Bring your smart phone, tablet, or laptop for hands-on, indispensable tips for using various social media networks to connect with and influence patients, as well as increase revenues. Great for marketing managers, practice owners and anyone engaged in social media efforts.

Tips To Building A Positive Online Reputation
Approved: 1 ABO Credit, 1 COPE PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Many aspects of online communication can either help your reputation or hurt it. This course outlines specific strategies to help always hold your to the highest standards of conduct, keep your private information separate from your practice, and know what you can and can’t say as an eye care professional. Easy to implement tips for participating in Facebook and LinkedIn groups, as well as online forums will equip you with the knowledge and confidence to participate in conversations with your peers and patients! This course is ideal for anyone who wants to start building their practice’s positive online reputation as well as enhancing their own digital footprint.

Combating Online Eyeglass Sales
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE PM Credit Live or Internet Courses, or 1 CPC Paraoptmetric Credit
Length: 60 Minutes
Online eyeglass sales are becoming more and more of an obstacle for independent eyecare professionals. This presentation provides research information and actual hands-on examples of what eyewear solutions are available online to your patients. Additionally, online pricing examples, online website features and strategies will also be discussed. This presentation is designed to help your office increase your capture rate and combat the low cost, online eyeglass retailer alternative.

Increasing Capture Rate, One Patient at a Time
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Whether you’re considering the addition of an optical dispensary, or seeking to improve one that is already in operation this course is essential. Learn strategies design to help integrate the medical eye examination and the optical dispensary into one seamless business rather than two operating as separate entities. This course provides guidance on creating a team environment where the staff’s ultimate goal is patient care excellence. Don’t miss this opportunity to learn how each member of your staff can contribute to enhance the overall patient experience and your practice’s growth.

Secrets to Effective Optical Marketing
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
More than 90% of local business owners are disappointed with the results they get from their marketing. Yet close to the same amount of business owners do the same thing over and over and expect a different result. This course is designed to convert marketing skeptics into believers by teaching them easy-to-implement marketing secrets that will provide optical professionals with a competitive edge.

Top 10 Marketing Mistakes to Avoid
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE PM Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Many eye care professionals commonly ask the question, “What do I need to do to increase my number of new patients?” Unfortunately, this question is often tied to common marketing mistakes many of the same practices are making. This course is designed to illustrate the top ten most costly marketing mistakes and provide insight on how to avoid them.

Setting Up Your Office for Social Media Success
Approved for: 1 ABO Credit, 1 NCLE Credit, or 1 COPE Credit
Length: 60 Minutes
Social media outlets such as Facebook and Twitter are the fastest growing resources for creating brand awareness and communicating with your patients. Beyond simply creating a page or account, this course provides key information for designing an effective social media strategy, as well as helpful tips for crafting more effective posts that foster patient conversations.

Making the Impossible Possible. Transitions® VantageTM Lenses with Variable Polarization
Approved for: 1 ABO Credit
Length: 60 Minutes
Light is essential to vision. By controlling the amount of light, direction of light and color of light that reaches the eye, eye care professionals can enhance vision in powerful ways. For the first time ever, new technology enables us to prescribe a lens to a patient that helps their eyes do something it cannot to on its own with Transitions® VantageTM lenses; the first ever variable polarizing photochromic lens. This course illustrates the new technology behind this lens and illustrates how to provide a superior wearer experience and increase patient satisfaction by understanding how these products work, how they address glare and how to position the right product to the right patient.

Beyond Clear – Five Latest Innovations in Photochromic Lens Technology
Approved for: 1 ABO Credit
Length: 60 Minutes
Despite incredible advances in technology and availability, many eye care professionals still perceive the performance of photochromic lenses as they did 5, 10, or even 15 years ago. Advances in visible light activation, variable polarization, production processes, and testing methods have led to an expansion in photochromic availability in lens materials, designs, and colors as well as unique performance capabilities unheard of just a few years ago.

Secrets to Generating New Patients Online
Approved for: 1 ABO Credit, 1 NCLE Credit, 1 COPE PM Live Credit, or 1 CPC Paraoptometric Credit
Length: 60 Minutes
Websites that generate new patients require more than putting up a few pages of text and pictures and hoping people visit. Knowing what your website should include and how to interact online with your patients and prospective patients is critical to your practice’s growth. This course will provide an introduction to website features designed to enhance communication with existing patients and generate new ones.

Sell Something More Profitable Than Low Price: Positioning Your Practice
Approved for: 1 ABO Credit or 1 COPE PM Credit
Length: 60 Minutes
A private practice without a marketing plan or unique selling position is in a commodity-like business, where the only basis for choice is price. The result is a default strategy of becoming the “low-cost provider.” This course is designed to assist eye care professionals in determining their Unique Selling Position and provide examples of how to effectively differentiate themselves from their competition.

Warranties & Remakes: Are They Damaging Your Practice?
Approved for: 1 ABO Credit, 1 NCLE Credit, or 1 COPE PM Credit
Length: 60 Minutes
Often times, if an optical professional is not comfortable presenting the features and benefits of premium lens options, they resort to selling the patient on the warranty of the lens product. In many cases, selling the “warranty” may actually damage the practice as it has shown to prevent the patient from returning to that ECP until their lens warranty has expired. This course is designed to empower opticians with the knowledge necessary to reflect on their own office warranty and remake policies in an effort to create practice growth.